Key Master Colors
WHY WOULD SEGA CHANGE THE LOOK OF THE BEST GAME IN THE
Because Everything’s Better in....
Introducing Key Masters Colors.
“Key Master Colors creates an immediate visual distinction from one game to
the other,” said SEGA US General Manger, Pete Gustafson. “This distinction in
colors creates a curious player and a curious player creates higher revenues and
faster ROI’s.” Income tests by SEGA have concluded that the addition of Key
Master Colors does not dilute income across the machines but with the right mix
of merchandise, actually increases the overall income.
SEGA put quite a bit of thought into selecting the five new colors. “Our
objective was to create an array of colors schemes that were both contemporary
and visually stimulating,” continued Gustafson. “We looked to the consumer
electronics and sports apparel industries and saw companies like Nike offering
custom color schemes for athletic shoes and Apple offering a wide variety of
colors for I-Pods and other products. Those bright and bold color palates
inspired our choices for the five versions of Key Master Colors.”
The 5 colors are named Coral Pink,
Lemon Yellow, Ice Blue, Orange Sherbet and Electric Lime,
and now BLACK!
“Key Master Colors allows operators to place visually distinct games in the same
location and merchandise them for individual demographics,” stated Gustafson.
“We envision operators placing Coach Purses, manicure coupons, and day spa
certificates in Coral Pink Key Masters next to an Ice Blue game loaded with team
sports apparel, handheld game consoles, and Madden 13 game software next to an
Electric Lime game fitted with high-end personal consumer electronics devices.
The possibilities are only limited by the operator’s imagination.”
The game tests players' skills as they try to
unlock prizes by putting the key in just the right spot. There are three prize
levels and a wide range of operator-adjustable difficulty settings. Other
features include simple-to-use joystick and button controls, prize pins that are
easy to refill, a brightly lighted steel color cabinet and coin, DBA or swipe card
The tremendous success of SEGA’s Key Master and Key Master Color had the company
wondering, “What’s next?” The answer was a color scheme sure to be an instant
classic – Key Master Black. “Many operators have asked us to create Key Master
in a color scheme that gets noticed without being too loud or contrasting,”
stated sales manager, Tom Keil. “This led us to a conversation about fashion –
‘What works for just about any occasion?’ – and that led us to Black. Key Master
Black gives the game a look that gets attention and raises the perceived
entertainment value of the game.”
Click an image for a larger view
- Simple to play joystick, button controls
- Simple prize pins for easy refilling
- Lighted all steel cabinet
- Coin, DBA, Swipe Card Ready
39"D x 38"W x 73"H x 507 lbs.
Call for Quote